Client: Beauty Expert

Systemic Scaling of a Beauty Practice

Built a client acquisition system via Meta Ads. Over 6 months, we attracted 1,588 conversations, consistently booked the schedule 2 weeks in advance, and allowed the client to raise prices three times.

Result: 7x revenue growth

Our task was to systematically scale the business of a beauty expert. In the beauty niche, it's important not just to provide leads, but to build trust before the first visit. We started with the basics: prepared the client's social networks to receive traffic, worked out the core messages, wrote copy, and created visual creatives for running targeted ads on Instagram and Facebook (Meta Ads). Results over 6 months of cooperation: • We received 1,588 new conversations. • The cost of a started conversation was only $3.10. • In just 4 months, we reached a fully booked schedule. • The expert's schedule is consistently booked 2 weeks in advance. The dense flow of requests allowed the client not only to cut the ad budget in half without losing bookings, but also to raise the prices for their services three times during this period. The result of systematic work — a 7x increase in the client's total revenue.