Client: Beauty Specialist

Promoting Beauty Services and Educational Courses

Split ad campaigns into two directions: services and education. Built a content funnel that generated 1,941 targeted inquiries.

Result: High conversion at 10.05 ₪ per lead

The goal was to provide the specialist with a stable flow of clients not only for the procedures themselves (keratin, eyelashes) but also for original educational courses. We built a comprehensive system where content marketing fueled interest, and targeted ads provided qualified leads: • Content and visuals: organized a professional photo shoot. Over several months, we systematically managed social networks, forming a loyal base and gathering a warmed-up audience. We created a pool of photo and video creatives specifically for ads. • Targeted advertising: launched campaigns split into B2C (services) and B2B (education). Final campaign figures: • Services direction: 1,435 inquiries at a cost of 10.05 NIS per conversation. • Education direction: 506 inquiries at a cost of 35.13 NIS per conversation. The combination of high-quality visual content and smart targeting allowed us to achieve high conversions and keep a low cost per lead in both funnels.