Client: Cosmetics Brand

Fast Market Capture in Season: Tanning Oil Promotion

Developed a new strategy for a product with a narrow demand window. In 1 month, received 301 inquiries, optimizing the cost per message to 3.05 NIS.

Result: Above-market CTR (6.12%)

Working with a seasonal product always requires maximum concentration and speed. We promoted tanning oil and shimmer — a product with a highly pronounced but short demand window. The task was to "capture" the market in a tight timeframe and provide a flow of targeted requests. What was done: • Conducted a deep technical audit of the ad account and analyzed previous campaigns to eliminate budget leaks. • Developed a new strategy taking strict seasonality into account. • Created catchy visual content emphasizing the product's aesthetics and its effect on the skin. • Launched campaigns with daily management and optimization for cost per conversation. The ad campaign showed exceptional efficiency: In just 1 month, 301 conversations were initiated with an average cost of 3.05 NIS per dialogue. The overall click-through rate (CTR) was 6.12% (link CTR — 1.99%), which significantly exceeds average market benchmarks in this niche. We proved that the combination of "deep analysis + aesthetic visuals" yields high-quality leads at an extremely attractive price even at the peak of the season.