Client: Cosmetologist

Cosmetologist's Entry into the Hebrew-Speaking Market

Adapted the SMM strategy and content plan for the local market to attract the native Hebrew-speaking audience.

Result: Successful entry to the local market

The main task of the project was to overcome the language and cultural barrier to reach the local Israeli audience. We developed a strategy and tactics for promoting the cosmetology clinic on social media with a focus on Hebrew-speaking clients. We thought through the positioning, created a content plan taking local specifics into account, and helped package educational materials. The result is the successful expansion of the client base through the local market.