Client: Hebrew School

Packaging and Launching an Educational Product

Packaged the school's services: from audience segmentation to positioning and forming the founder's personal brand.

Result: Packaged product and market entry strategy

Educational services require clear differentiation from competitors. For the project, we developed a comprehensive strategy: analyzed and segmented the target audience, identifying key segments for the launch. We shaped the positioning of the school itself and the personal brand of its owner. We also selected optimal communication channels and developed formats for advertising materials.