Client: Postal Service

Scaling Lead Generation for a Postal Service

Launched a large-scale Facebook campaign. Attracted over 2,000 potential clients while preventing audience fatigue and CPC spikes.

Result: Cost per lead — 12.76 ₪

The main challenge when promoting mass services is keeping the cost per acquisition (CPA) at an acceptable level as traffic volumes scale. We launched a massive Facebook advertising campaign aimed at attracting users to postal delivery services. Constant bid control, creative rotation, and audience testing allowed us to prevent database burnout and maintain a stable request price. Campaign results: • Total leads generated: 2,156. • Average cost per lead: 12.76 NIS. • Total ad spend amounted to 27,502.34 NIS. We built a reliable traffic acquisition system that consistently provides the business with thousands of potential clients.