Client: Recruiting Agency

Promoting Recruiting Services via Messengers

Built a lead generation strategy via direct dialogue with job seekers. This minimized the distance with candidates, yielding 517 inquiries.

Result: Systematic lead flow

For a recruiting agency, a constant and high-quality influx of job seekers is essential. We chose a strategy aimed at maximally reducing the distance between the agency and the candidate — lead generation through direct messaging. We prepared clear offers for various vacancies and set up targeted ads with a call to direct dialogue. This approach ensured high engagement: psychologically, it was easier for people to write a message than to fill out complex forms on a website. Campaign results: • Conversations started with applicants: 517. • Average cost to start a conversation: 16.86 NIS. • Total ad spend: 8,714.96 NIS. The agency secured a systemic and predictable flow of incoming applications to close current job openings.