PR
Your product will be copied. Your promotion will be copied. Your reputation — never.
In a world where any product or technology can be copied in a month, your reputation is the only asset that cannot be cloned. Competent PR is needed not to flatter the owner's ego, but to build trust, which reduces customer acquisition costs and helps close premium deals. We ensure that the right people talk about your company and its leaders on the right platforms. No "information noise" — only targeted reach. Directions of our PR work: • Personal Brand and Founders PR (Executive PR): We organize publications in Tier-1 and specialized media, manage expert columns, participate in podcasts, and arrange speaking engagements at top conferences. • Brand Reputation Management (ORM & Crisis Comms): Systematic work with reviews, building a positive image, and rapid handling of negativity (anti-crisis communications). • Info-partnerships and Special Projects: We create collaborations with other brands and opinion leaders that bring in a new, loyal audience. • Packaging Meanings: We develop press kits, key messages, and the company's statement architecture for working with media and investors. PR at Kharchenko Agency is a measurable tool for warming up your audience, directly affecting the capitalization of your business. What is the info-space currently saying about you? Let's conduct a reputation audit: we'll scour the internet, find out what your clients and investors see when they google your name — and show you how to change it.
Team
- Yulia Kharchenko — Co-founder · Marketing & PR Strategy
- Alexandra Val — PR Expert
Frequently asked questions
- Does a local business need PR?
- PR builds expert status. Publications and interviews are valuable for anyone who wants to stand out from competitors, justify a higher price tag, and lower lead cost through brand strength.
- How fast will media articles bring in clients?
- PR is an investment in trust. It works hand in hand with advertising: when a hesitating client picks between you and a competitor, your publications tip the scales in your favor.
- Do you write the articles and negotiate with media outlets yourselves?
- Yes. We handle expert copywriting, translation into the required languages, and outreach to editorial teams, so you get quality reach and targeted traffic.
- What's the difference between PR for small and large businesses?
- Small businesses use PR to build loyalty and expert packaging. Large businesses use PR for government relations (GR), crisis reputation management, and increasing share value / market cap.
- Do you work with Israeli media?
- Yes, we always find access to the key Russian- and Hebrew-language outlets in Israel so we can place content quickly.