Ekaterina Ufimtseva
Role: SMM Expert
In the minds of many business owners, SMM is an endless conveyor belt of «pretty pictures» and stories wishing a good morning. If marketing is a kitchen, then such SMM is fast food: fast, with a little spice, but of no use to the «organism» of the business. In our team, the approach is fundamentally different. Ekaterina Ufimtseva is responsible for «serving dishes» on social networks and communicating with the audience. A specialist who looks at social networks not through the eyes of a blogger, but through the eyes of an internet marketer. Ekaterina gained her experience in the most complex, «non-Instagrammable» niches: B2B, building materials, introducing new technical brands to the market. These are areas where it's impossible to hide behind beautiful filters and trending music. Iron logic, an understanding of the product and its audience are important there. How her work is built in our «kitchen» (SMM Reinforcement): Order in Meanings (Recipe). She doesn't just «post to avoid being silent». She takes the overall marketing strategy developed by the agency and adapts it to the format of a specific social network. Every post, every story is not a random ingredient, but a conscious step leading the client through the funnel. Clear Division of Responsibility - there are no extra hands in the kitchen. The client does not need to become a scriptwriter, editor or designer. Your task — as a supplier — is to transfer high-quality «source materials» (positioning, meanings, product characteristics). Ekaterina's task is to turn them into a ready-made tool: from packaging and writing text to final assembly. Predictability (Operating Mode). Instead of chaotic stories «based on mood» — a regular, systematic broadcast of the life and character of the brand. This frees the owner from the daily headache of «what to post today», while ensuring a constant, not pulsating, presence in the info field. Ekaterina does not promise «magical reach» and random viral videos. She creates a working system where social networks become not a vanity fair, but a logical, understandable and regular marketing tool for the company. If you need SMM not for a «checkmark», but as part of a business system — welcome.