Co-founder · BizDev, Innovation, Web, Automation & AI — For a kitchen to run as a system, generate profit and be ready to scale, culinary talent alone is not enough. Someone has to architect the business itself. In our agency, the foundation, strategy and processes are owned by Artem Kharchenko — co-founder, BizDev and innovation expert with 25+ years in business and technology. Artem is a bridge person. His unique strength is being a translator between two very different worlds. He can speak the same language as hardcore developers and geeks about deep technical nuances — and a minute later explain to an investor or business owner, in numbers, how to turn it into profit. Scale of experience (proven in practice): behind him are his own companies and collaborations with global giants — Bosch, Siemens, L'Oréal, 20th Century Fox. He knows how processes are built inside large corporations and how fast-moving startups are launched. People come to Artem not for «nice pictures» but for clarity. Clients and partners often say: «It's very useful to think against Artem». He turns chaos into clear steps. He helps build IT infrastructure, optimise budgets and package complex products so the market actually understands them. Artem is exactly the person entrepreneurs use to think their hardest thoughts: — How do we scale the product? — How do we package complex technology so it sells? — How do we put order back into processes when the business is growing too fast? His philosophy: technology is not about code. It's about people and agreements. Even the most complex systems are built to make life simpler — not more complicated. If you want your business to be not only beautiful on the outside, but also «delicious» on the inside — now you know who in our team is responsible for that.
Co-founder · Marketing & PR Strategy — If marketing is a kitchen, then to make a great dish, buying the ingredients isn't enough. You need to know the exact recipe and technology. In our team, Yulia Kharchenko is responsible for this. Co-founder of the agency, marketer and consultant in systematic promotion. In the profession for over 28 years. Her superpower and key expertise is creating a queue of clients to the doors of your business. Yulia does not believe in coincidences; she consistently builds processes. For whom is her experience the necessary Reinforcement? For solo entrepreneurs and business owners who: - Are tired of testing hypotheses and burning budgets in search of a partner. - See that there is no traffic (or it's not targeted), but cannot find the reason. - Are dissatisfied with the numbers in their reports. How Yulia works with projects: Diagnosis. At marketing reviews, she finds the «holes» in strategy and promotion tactics through which clients leak. The accuracy of the diagnosis saves the business thousands of shekels. Mechanism Assembly. The agency has no template solutions. We form a complex solution and a team composition tailored to the client's task, which works as a single mechanism. Result. The business gets a promotion concept, positioning, a clear action plan and, most importantly, targeted client traffic. If you feel that your business needs not just advertising, but a systematic approach backed by 28 years of experience — you know who to contact.
Graphic Designer · Branding — In the restaurant business, there is an iron rule: guests eat with their eyes first. Even the most brilliant steak, carelessly thrown on a dirty plate, will cause rejection. In marketing, it's the same: strong text and a well-thought-out strategy will die if their visual presentation looks cheap. Irina Kharchenko, a graphic designer with 18 years of experience, is responsible for how the projects of our agency are visually perceived. She has extensive experience working with both local and international projects. Her key areas are brand identity, print and visual communications. Irina herself says that she likes to «make it beautiful», but in our team, this is devoid of empty embellishments. Her baseline is meaningful design for brands and people. How her work is built in our «kitchen»: Editorial Flair. Irina doesn't just assemble a layout from pictures and fonts. She combines design with a deep understanding of context. Every visual element is created to clearly convey meaning and manage brand perception. Functionality. Design in our understanding is not art for art's sake. It must be effective, direct the viewer's attention and solve specific commercial problems. Systematic Approach. From logo development to final material layout, everything works to make the product look convincing and premium on any medium. Start promoting your business with thoughtful and effective design. Now you know who in our agency makes clients fall in love with your product at first sight.
SMM Expert — In the minds of many business owners, SMM is an endless conveyor belt of «pretty pictures» and stories wishing a good morning. If marketing is a kitchen, then such SMM is fast food: fast, with a little spice, but of no use to the «organism» of the business. In our team, the approach is fundamentally different. Ekaterina Ufimtseva is responsible for «serving dishes» on social networks and communicating with the audience. A specialist who looks at social networks not through the eyes of a blogger, but through the eyes of an internet marketer. Ekaterina gained her experience in the most complex, «non-Instagrammable» niches: B2B, building materials, introducing new technical brands to the market. These are areas where it's impossible to hide behind beautiful filters and trending music. Iron logic, an understanding of the product and its audience are important there. How her work is built in our «kitchen» (SMM Reinforcement): Order in Meanings (Recipe). She doesn't just «post to avoid being silent». She takes the overall marketing strategy developed by the agency and adapts it to the format of a specific social network. Every post, every story is not a random ingredient, but a conscious step leading the client through the funnel. Clear Division of Responsibility - there are no extra hands in the kitchen. The client does not need to become a scriptwriter, editor or designer. Your task — as a supplier — is to transfer high-quality «source materials» (positioning, meanings, product characteristics). Ekaterina's task is to turn them into a ready-made tool: from packaging and writing text to final assembly. Predictability (Operating Mode). Instead of chaotic stories «based on mood» — a regular, systematic broadcast of the life and character of the brand. This frees the owner from the daily headache of «what to post today», while ensuring a constant, not pulsating, presence in the info field. Ekaterina does not promise «magical reach» and random viral videos. She creates a working system where social networks become not a vanity fair, but a logical, understandable and regular marketing tool for the company. If you need SMM not for a «checkmark», but as part of a business system — welcome.
Head of Client Care & Process Management — The maître d' of our digital kitchen: Alisa Kroytor. Alisa Kroytor, our Head of Client Care and Process Management, ensures your absolute comfort at every stage of work, turning your wishes into clear instructions for our “kitchen”. In the agency, Alisa plays the role of the perfect maître d'. She welcomes you, dives into the essence of the task, relieves any headache, and ensures that the digital “dish” is served on time and in exact accordance with your expectations. Her professional background allows her to make the service truly flawless: An owner's perspective: In the past, Alisa was the founder and designer of her own clothing brand. She communicates with you not as a theorist, but as a real entrepreneur. She knows firsthand what production budget management, contractor deadline delays, and the true cost of every single penny invested in a project mean. An ideal translator from client to technical language: Alisa has over 5 years of experience managing the back-office of a large eCommerce project. She masterfully translates your business desires into the dry language of programmers, designers, and marketers. No spoiled “recipes” — only strict specifications. International scope: Experience in coordinating complex projects in five countries and fluency in four languages (Russian, Hebrew, English, and Ukrainian) allow her to easily build communication in any multicultural environment. Empathy and composure: Alisa has a unique experience volunteering at a rehabilitation center and practicing body therapy. For our clients, this means the main thing: even at the hottest moments of a business launch, a person will be next to you who will relieve any stress, take over the routine operations, and solve the problem without panic. If you are tired of agencies where developers cannot be reached and your project is managed indifferently and “just for the checkbox” — Alisa will show you what fine dining level service is. With her, your project is always in safe hands.
SEO / GEO Lead — Head Chef of Organic Traffic: Denis Kulik Продолжаем экскурсию по нашей «кухне» Kharchenko Agency. Denis Kulik — our SEO specialist — is responsible for ensuring that your business is always visible to clients «hungry» for your services. Denis has been in search engine optimization since 2003. During this time, search engine algorithms have changed more often than trends in haute cuisine, but he knows how to please even the most demanding systems. For almost three years, Denis has lived in Israel and successfully adapted his vast experience to the local market. His basic principle: you cannot cook a culinary masterpiece in a dirty kitchen. Therefore, work on a project never begins with a blind drive of traffic. At the core of his approach is a deep technical audit. Denis methodically verifies every detail of the project, minimizing systemic errors so that the site architecture becomes flawless from the point of view of search engines. And only on this cleaned base do the necessary «spices» lay down — competent semantics and targeted promotion. Another important rule: it's not enough to make a perfect site if guests can't find the front door. Therefore, in parallel, Denis optimizes and promotes the company card in Google Business (on Google Maps). This is the very bright sign that brings warm local clients to you. For Denis, real experience is always more important than collecting diplomas. In our field, certificates become outdated faster than a dish cools down. His main asset is continuous practice, testing and fresh analytics from specialized sources in order to always be one step ahead of the algorithms. His focus is on solid results: your business should consistently generate sales right out of search, and not just demonstrate position growth. If your site needs a clear structure, and your business needs a stable flow of clients from search, our SEO specialist's knives are always sharply honed.
Social Media & Targeted Advertising Expert — Master of pinpoint roasting and advertising taste: Anastasiia Kot-ko We continue to introduce you to the main faces of our agency's marketing "kitchen". Anastasiia Kot-ko — our expert in social networks and targeted advertising — is responsible for ensuring that your brand is present on social media not just "to tick a box", and that your ads hit the "hungry" audience precisely. Anastasiia has been working in digital communications since 2016. Since February 2022, she has been actively exploring the Israeli market, managing to "taste" over 25 different niches during this time. She knows how to cook up a result: Temperature control. Her practice includes both local "slow-cooked" projects with a budget of 500 shekels per month, and large-scale campaigns where the advertising "oven" processed 500 shekels a day. Regardless of the investment volume, Anastasiia keeps the numbers and ROI under strict control. Pure targeting. Her work is a pure concentrate of promotion strategy and precise settings. She doesn't waste time on unnecessary embellishments, focusing on the main thing: bringing the client to your "door" in the shortest and most effective way. The main trophy. In our kitchen, solid results are valued. The brightest case in Anastasiia's menu is increasing a client's revenue exactly 7 times in just half a year of systematic traffic work. Her approach completely eliminates "empty calories" in the form of fake bots or random likes. Only a targeted flow of requests and a strategy that turns interest into real cash. Do you want your social media to work for business growth, rather than just hanging as a dead weight? Our specialist's tools are always sharply honed.
PR Expert — Public Relations Executive Chef: Alexandra Val Alexandra Val, our PR expert, is responsible for ensuring that your business is talked about loudly, prestigiously, and in the right languages. Alexandra has been working in the Public Relations industry for over 20 years. She knows the recipes for ideal publicity for projects of absolutely any scale. Her track record is a menu of top-tier dishes: International scope. Alexandra brilliantly brings brands to new markets from a PR and communications perspective. Take the launch of Uber Eats in Russia, for example: dozens of publications in leading media and a flawless press event held in close coordination with the company's English-speaking top managers. Working with corporate giants. Her portfolio includes successful PR campaigns and special projects for brands such as Microsoft, Philips, Bourjois, and Mail.ru. She knows how to meet the strict brand guidelines of large international networks and manage reputation at the highest level. Large-scale events. Alexandra acts as a general producer of events of completely different calibers: from prestigious industry awards to giant IT and blockchain conferences for 7,000 people. Organizing complex logistics, assembling pools of journalists and VIP guests — for her, it's like preparing the perfect dinner party. Her approach 100% coincides with our philosophy: no boilerplate press releases and work for the sake of empty mentions. Only verified PR strategies, select "ingredients" (top media and opinion leaders) and a strict focus on business goals. Alexandra speaks fluent English and Spanish. Therefore, if your project is planning foreign expansion and needs strong PR support, her experience will become your main competitive advantage. Do you want your brand to be served to the table with the right informational sauce? You know who to contact.
Business Systems & AI Integration Expert — Chief Engineer of Digital Architecture and AI Integrations: Ilya To ensure the marketing "kitchen" works flawlessly and "dishes" are served lightning-fast, Ilya, our expert in developing complex business systems, works behind the scenes at Kharchenko Agency. Ilya has been in the industry for over 20 years. He is the pro who designs not just code, but the fundamental infrastructure on which modern business is built. His arsenal includes solutions for projects of any "temperature regime": Working with extreme loads. Ilya has experience developing systems that process up to 60 billion operations per year. It's like managing an automated factory that feeds millions of people simultaneously without losing a single second or ingredient. He configures stable server performance so the system remains unshakable during any influx of "guests." Individual automation menu. Instead of template solutions, Ilya creates personalized tools for the client's specific pain points: from inventory programs and CRM integrations to smart Telegram and WhatsApp bots. His solutions are perfectly tuned mechanisms that replace routine and eliminate the human factor. AI as a secret ingredient. Ilya masterfully integrates artificial intelligence into business processes. But he does it in a special way: he maintains a strict balance between intelligence power, response speed, and budget savings. His goal is to make sure your AI assistant works at its maximum, bringing benefits, rather than eating up profits on token payments. His approach is the creation of practical and precise tools. Ilya doesn't just "write code" — he builds a digital ecosystem that helps your business run faster, more accurately, and more efficiently. If your processes need deep automation or the implementation of AI technologies, our chief engineer's "ovens" are already preheated to the right temperature.