Irina Kharchenko

Role: Graphic Designer · Branding

In the restaurant business, there is an iron rule: guests eat with their eyes first. Even the most brilliant steak, carelessly thrown on a dirty plate, will cause rejection. In marketing, it's the same: strong text and a well-thought-out strategy will die if their visual presentation looks cheap. Irina Kharchenko, a graphic designer with 18 years of experience, is responsible for how the projects of our agency are visually perceived. She has extensive experience working with both local and international projects. Her key areas are brand identity, print and visual communications. Irina herself says that she likes to «make it beautiful», but in our team, this is devoid of empty embellishments. Her baseline is meaningful design for brands and people. How her work is built in our «kitchen»: Editorial Flair. Irina doesn't just assemble a layout from pictures and fonts. She combines design with a deep understanding of context. Every visual element is created to clearly convey meaning and manage brand perception. Functionality. Design in our understanding is not art for art's sake. It must be effective, direct the viewer's attention and solve specific commercial problems. Systematic Approach. From logo development to final material layout, everything works to make the product look convincing and premium on any medium. Start promoting your business with thoughtful and effective design. Now you know who in our agency makes clients fall in love with your product at first sight.